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Tannico – THE BIGGEST WINE DIGITAL SHOP
The brand was acquired in December 2022 through the Joint Venture between Campari Group and Moet Hennessy (part of the LVMH Group), Tannico is the top participant within the Italian wine digital market. The aim in the deal is to elevate Tannico up to the very top in the European top-of-the-line spirits and wines online market.
In operation since 2013 in Italy and, since 2021, in France after the acquisition of VALAP – – one of the leading e-commerce companies in France. top wine and spirits retailers in 2021. The two companies completed more than 600,000 orders and shipped 4.5 million bottles across the globe and ended the year with the turnover of over EUR76 millions (up 105% from the year before).
BUSINESS
In 2021 in 2021, in 2021, the Tannico Group sold and delivered 450,000 bottles across the globe. Its catalog is extremely vast, with the cost of a bottle starting at 6 to a few thousand euros. The catalog’s special section is focused on wineries that are artisanal as well as foreign labels and Tannico is the sole distributor to this Italian market.
The business-to-consumer program currently .operates across more than 23 nations. across Europe and all over the world and around the world, with delivery times that range from only a few hours within Milan (with the possibility of selecting an appropriate delivery date) and 24 to 48 hours across Italy and two weeks in United States. Today 40% of all the business transactions are carried out using .mobile. devices, via an version of website that is optimized for tablets and smartphones as well as through apps for the iPhone as well as Android app, which were released in the year 2016.
To go along with its wine sales and shipping service as well as the section dedicated to rare wines, Tannico also provides an personalized sommelier service that is accessible via chat or a direct phone helpline for all indecisive customers as well as those who like being guided and pampering with a custom-made wine recommendation.
The firm continued to invest in and develop its logistics infrastructure to prepare to the growing business needs and expand potential markets. This included an opening ceremony for the brand new Tannico warehouse in Castel San Giovanni. With a floor area of 6,000m2 and an capacity for 500,000 bottles at temperature controlled The facility is 4 times as efficient as the comparable F&B warehouses across Europe. In 2021, the business could handle up to 5,000 deliveries and delivered 60,000 bottles per day.
The investment is not just targeted at improving the efficiency of shipping as well as customer service, will also help to increase respect for the natural environment. A 3,000-square-meter solar panel installation covering the entire roof the facility will ensure that the brand-new Tannico warehouse is powered by renewable energy throughout the year. Furthermore, following a painstaking and complex engineering study over several months, bottle picking is performed by a network of intelligent robots that move horizontally and vertically over the walls of temperature-controlled wine stores to select the right bottle and pack it into the corresponding parcel with a speed and accuracy far exceeding those that of the traditional systems used by most other e-commerce stores in Italy and Europe.
RETAIL AND WINE EXPERIENCES
In the year 2020, Tannico consolidated its brand by launching two new projects in Milan the first flagship store and it’s Tannico Wine Bar which was unveiled on July 1 at Via Savona 17 in the central area of the district’s design, as well as its Tannico Wine Corner located in the vast Mercato Centrale expansion close to and close to the Central Station. They are both wine bars, but with distinct distinctions at the flagship store. In the flagship the wine isn’t the only element of the menu, but is served throughout the day – from aperitif to dinner, by a food offering that is focused on the raw materials, which acknowledges the Italian tradition, while also taking on contemporary trends in the food industry. All food and drinks are served in a blue-petrol walls and soft lighting that is more similar to the atmosphere of a London club than a traditional wine bar.
A variety of occasions are held on Via Savona 17: wine-themed occasions accompanied by meals prepared by the resident chefs, such as The Tannico Flying School and the Master Experiences and special Guest Chef menus, i.e. dinners with Milan’s top chefs and establishments (such such as Gastronomia Yamamoto and Gastronomia Yamamoto, to name one) which are paired with wines curated by Tannico sommeliers, and custom-designed dinners for private people and big brands. Tannico Wine Corner Tannico Wine Corner however is the sole wine store located in the Milanese food court, and is primarily focused on wines by the glass and take-away options, similar to its bigger brother, which has the same colors and atmosphere. It is situated inside the Milan’s Mercato Centrale complex.
In the year 2019 Tannico launched in 2019 with its Master Experience events: tastings at the top of the line only for a select group of wine lovers. Vertical tastings allow you to compare the classic Maison vintages and top wines are tasted. They are along with dishes designed specifically for the occasion inside the Milan Wine Bar located at Via Savona 17, in collaboration with the most renowned chefs de Cave and Brand Ambassadors of Maisons and renowned wineries.
In addition, in the year 2019, Tannico added a revolutionary educational aspect with The Flying School wine courses that are held at Tannico’s Tannico Wine Bar. These events are a significant stage in enticing new customers to wine, and to propel the Tannico revolution according to the free-to-dare philosophy. The course is designed to provide people with the tools to discover their own preferences based on their taste, with no restrictions instead of forcing an approach to education that does not allow for the right to speak freely. TFS courses TFS course is based upon a system created by the brand manager, who is also co-founder of Tannico and is backed by an entire team consisting of Wine Specialists and the CEO They are ideal for those who are attempting to learn about wines for the very first times, but also for wine enthusiasts who have discovered their own tastes but haven’t yet discovered its underlying structure. For more experienced wine drinkers, the company has developed the same courses to help you discover Champagne labels that allow tasting great wines like Krug and Cristal as well as Italian sparkling wines that go up to the legendary Giulio Ferrari. The courses can be purchased through the website.
To make it easier for those who don’t reside in Milan 2021 was the year that Tannico has launched its Tannico Flying School at Home. This program allows curious wine lovers and novices to have the same experience in a way that blends learning and fun with kits that include 10 wine samples, as well as videos by Tannico’s Wine Experts, which can be enjoyed in the comfort at home. Tannico Flying School kits are made for tastings on an individual basis or to be enjoyed by two people at the same cost.
Due to the huge interest generated by the Tannico Flying School’s educational outreach and outreach, the Tannico Flying School can also be enjoyed online through TFS’s YouTube channel. TFS YouTube channel and Podcasts accessible via Spotify, Apple Podcasts and Google Podcasts All without cost, providing access to over 500 subjects and itineraries, including tastings with winemakers, guests, experts in sommeliers, oenologists, and instructions on everything that goes around the wine industry in a straightforward and thorough way.
To provide a top-quality services to Milan customers In July 2020 Tannico announced its latest Android as well as iPhone Tannico Express online applications that are capable of providing a range of hundreds of reference options within a matter of minutes, such as reds, whites, sparkling wines, roses, natural wines rare bottles and spirits and a selection of exclusive wines served in glass using Coravin serving system. Coravin Serving System.
B2B SERVICES
While sales from business-to-consumer accounts for an enormous portion of the company’s revenue, Tannico is not only an online sales platform for B2C, but also a key partnership with wineries.
Particularly especially in Italy as there is a supply chain filled with established wineries who have passed down the art of winemaking through generations and the owners themselves are keen to streamline and modernize their business. Two new services developed in the name of Tannico in 2016-2017 and targeted at wineries address this demand: Tannico Intelligence – a revolutionary marketing analysis platform WinePlatform which is an application that assists wineries with regard to logistics and technology was launched in 2021 and saw the fourfold growth in the number of customers serviced and the number of orders processed, for an overall total of over 100,000 bottles of wine sold.
In particular, WinePlatform is an online service that assists wineries in selling online to their customers, beginning with customers who love going to the wineries. Tannico provides its technical expertise to winemaking companies by creating mini-websites for them, or by adding e-commerce functions to existing websites. it allows online shopping and the administration of payment, procurement and customer service, as well as customs and excise procedures throughout Europe as well as around the world. In the present, WinePlatform serves more than 100 wineries that are on the platform. Examples are Banfi, Biondi Santi, Campari, Masi Agricola, Alois Lageder, and Cantina Tramin.
Tannico Intelligence On the contrary is the very first service of marketing intelligence focusing on the wine industry. It is primarily an enabler tool to develop specific reports for specific industries or businesses built upon the study of huge information gathered by the site. It allows wineries to track their customers, track purchases as well as the adulation of their brand, and the loyalty rate.
THE PROJECT
Tannico showcases wines using Tannico showcases wine with a brand new language which goes beyond conventional, codified systems the industry has established over time with regard to labels and market terms.
The site is targeted at a wide and diverse market of connoisseurs and lovers and novices alike, all united by their love of wine, and more by their desire to learn new possibilities and discover their own individual tastes.
In addition, over the last 10 years, the company has come up with the best methods to disrupt the way markets operate. In the midst of modern technology and a unique and innovative idea Tannico is changing the outdated mindsets that underpin the industry, beginning with a brand new distribution model created to cut out unnecessary middlemen.
THE COMPANY’S EARLY DAYS
The Tannico story was born in Milan in 2012, when Marco Magnocavallo, an entrepreneur with a wealth of knowledge of the digital industry specifically in venture capital and web publishing and founded the company together with a couple of other partners. The idea was born at a time Italy was lacking online sales platforms for high-quality wine, yet the emergence of e-commerce was accelerating. Thus, Tannico slotted into a market with huge potential, far ahead of its rivals.
